Recap: Hottest New Amarr Products from IDA Expo 2020

Mar 12, 2020

Industry News

3 minute read

The 2020 International Door Association Expo was held March 2-6 in Salt Lake City, Utah.  Entrematic’s booth was filled with exciting new Amarr products, proving that Amarr continues to bring innovation to the market, with the focus this year on modern, contemporary looks that are in demand by consumers nationwide!  Couldn’t go?  We’ve rounded up the four hottest upcoming Amarr products shown at IDA Expo 2020.

A close-up shot of the Diamond Weave texture
  • Amarr Prism Diamond Weave Pattern

Arguably the hottest new Amarr product shown at IDA was the Amarr Prism door, a 2″ unique diamond weave pattern steel door. “The Amarr Prism door appears like a modern, flush door from a distance, but as you approach the door the Diamond Weave design creates more interest and uniqueness. In addition, the Diamond Weave embossment adds more strength and durability as compared to a smooth flush door and makes minor scratches less visible,” says Maura DelVecchio, Residential Product Manager. Offered as a 2″ polyurethane insulated door, the Diamond Weave design is available in 4 residential colors in the Amarr Prism collection and in 5 commercial colors in Amarr 2742. Projected availability Q3 2020

  • Smooth Flush Commercial Door

Fulfilling the need for contemporary styling with commercial applications, the new smooth flush panel option was a hit at the Entrematic IDA booth. This design has no embossment or shadow line, providing a clean, contemporary look to highlight modern architecture in commercial office buildings, retail establishments or high-tech apartments. Projected availability Q3 2020

  • Amarr Classica Flush Panel

The Amarr Classica door in Flush Panel, shown in the Entrematic IDA booth with Mosaic Window Options, is made with only three sections to create a wider span of flush panels. This results in an even sleeker, modern looking door. The Amarr Classica Flush panel door with Mosaic Window Options will be available to place in any standard position for a modern window look or a simulated Full View look. This door also provides a perfect base for dealer-made overlay doors. Projected availability Q4 2020

  • Bordeaux Color for Amarr Aluminum Full View and MultiView doors

Amarr debuted a new anodize color, Bordeaux, for Aluminum Full View (Amarr Vista VI1000 and Amarr 3552) and MultiView (Amarr Horizon HO1000 and Amarr 3582) residential and commercial doors.  This wine red color adds another beautiful and stylish option for the modern aluminum and glass doors. Projected availability Q3 2020

Entrematic partnered with Linear/Nortek Control to host an Amarr Dealer Appreciation Event during the IDA Expo at Squatter’s Pub. Thank you to the many Amarr dealers who joined us for this event!

To see more photos of the Entrematic booth and Dealer Appreciation Event, visit the Amarr Facebook page. See you at IDA EXPO 2021 in New Orleans!