Recap: Hottest New Amarr Products from IDA Expo 2020

The 2020 International Door Association Expo was held March 2-6 in Salt Lake City, Utah.  Entrematic’s booth was filled with exciting new Amarr products, proving that Amarr continues to bring innovation to the market, with the focus this year on modern, contemporary looks that are in demand by consumers nationwide!  Couldn’t go?  We’ve rounded up the four hottest upcoming Amarr products shown at IDA Expo 2020.

A close-up shot of the Diamond Weave texture
  • Amarr Prism Diamond Weave Pattern

Arguably the hottest new Amarr product shown at IDA was the Amarr Prism door, a 2″ unique diamond weave pattern steel door. “The Amarr Prism door appears like a modern, flush door from a distance, but as you approach the door the Diamond Weave design creates more interest and uniqueness. In addition, the Diamond Weave embossment adds more strength and durability as compared to a smooth flush door and makes minor scratches less visible,” says Maura DelVecchio, Residential Product Manager. Offered as a 2″ polyurethane insulated door, the Diamond Weave design is available in 4 residential colors in the Amarr Prism collection and in 5 commercial colors in Amarr 2742. Projected availability Q3 2020

  • Smooth Flush Commercial Door

Fulfilling the need for contemporary styling with commercial applications, the new smooth flush panel option was a hit at the Entrematic IDA booth. This design has no embossment or shadow line, providing a clean, contemporary look to highlight modern architecture in commercial office buildings, retail establishments or high-tech apartments. Projected availability Q3 2020

  • Amarr Classica Flush Panel

The Amarr Classica door in Flush Panel, shown in the Entrematic IDA booth with Mosaic Window Options, is made with only three sections to create a wider span of flush panels. This results in an even sleeker, modern looking door. The Amarr Classica Flush panel door with Mosaic Window Options will be available to place in any standard position for a modern window look or a simulated Full View look. This door also provides a perfect base for dealer-made overlay doors. Projected availability Q4 2020

  • Bordeaux Color for Amarr Aluminum Full View and MultiView doors

Amarr debuted a new anodize color, Bordeaux, for Aluminum Full View (Amarr Vista VI1000 and Amarr 3552) and MultiView (Amarr Horizon HO1000 and Amarr 3582) residential and commercial doors.  This wine red color adds another beautiful and stylish option for the modern aluminum and glass doors. Projected availability Q3 2020

Entrematic partnered with Linear/Nortek Control to host an Amarr Dealer Appreciation Event during the IDA Expo at Squatter’s Pub. Thank you to the many Amarr dealers who joined us for this event!

To see more photos of the Entrematic booth and Dealer Appreciation Event, visit the Amarr Facebook page. See you at IDA EXPO 2021 in New Orleans!

About Amarr Garage Doors

Amarr is one of the world's leading brands of garage doors for residential garages, warehouses, commercial buildings, shopping malls and other commercial applications.
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4 Responses to Recap: Hottest New Amarr Products from IDA Expo 2020

  1. Kelly Taylor says:

    Do you fabricate a full view garage door that is 24ft wide and 14ft tall that the window panes don’t let out heat? Also do your commercial garage doors(2432) come in black? The guide I have shows white, sandstone, commercial grey, and brown?
    Also just to confirm the 24×12 windows are available in black?

    • Amarr Garage Doors says:

      Hi Kelly, thanks for your comment! The Amarr Vista VI1000 (residential)/Amarr 3552 (commercial) Aluminum Full View Doors are avaialble in 24′ x 14′. Our ThermaPro Low-E glass options are designed to keep radiant heat inside the garage and reduce heat loss. For the Amarr 2432, this door is not available in Black as a standard color, but it can be painted via the Amarr Color Zone program. The 24 x 12 windows are not available in black; however, our Polyurethane commercial doors have 26″ x 13″ windows available in black and those doors a higher R-Value. An Amarr dealer near you can discuss different options with you. If you aren’t yet working with an Amarr dealer, you can find one near you by entering your zip code on’s Dealer locator.

  2. Karen says:

    HI, I have an Amarr 2 car garage door, Olympus I think. I would like to replace the top panel to update my 1984 model door. Any reason why I cannot do this? I want some light in the garage. I have ordered a NASA insulation kit that I will use on the rest of the door. What should it cost me to replace the panel and which style would “fit” my current door? Thank you

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